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Tuesday, February 12, 2008

Marketing Support

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Marketing Support

Internet technology solutions company seeks a part-time independent marketing support specialist to help us drive our marketing campaigns and achieve our growth goals for the year. This well-rounded, smart and Internet savvy generalist will play a central role in running campaigns and helping us reach our goal of eight (8) new mid-market clients by the end of 2007.

Responsibilities for this role will include:


1.
Edit, maintain, and expand content, news, promotions and landing pages on our public website
2.
Optimize existing site content for search-engine relevance, and build additional legitimate content in order to improve results around our target phrases
3.
Cross-link our site online in blogs, social media outlets, and relevant directories
4.
Run a very efficient PPC campaign on Google, optimizing over time for our best ROI
5.
Edit and assemble content for our bimonthly e-mail newsletter, including online research and participating in article-writing
6.
Clean and maintain our marketing database, segmenting for mailings to niche markets
7.
Run an opt-in the mail campaign to gain participants for a webinar
8.
Produce a webinar with a software vendor co-sponsor
9.
Track and report on results of e-mail mailings and web stats. Make recommendations to optimize the performance of the website and email-based-campaigns
10.
Perform outbound calling to confirm executive participation in the webinar
11.
Produce and run two targeted direct mail and call follow-up campaigns (~100 targets per campaign), including participating in and managing a team follow-up call effort

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