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Online Ad Traffic Manager & Marketing Analyst
LoveToKnow is a fast growing online media company and is looking for an experienced Ad Traffic Manager. The Ad Trafficker's primary responsibilities are campaign implementation and optimization. You will be responsible for reviewing banner ad submissions, ensuring that they adhere to the technical specifications, booking into the ad server and managing/optimizing the campaigns. Be a key member of one of the fastest growing online media companies, while skipping the commute. This is a telecommuting position with flexible working hours where you can work from home. Ideal candidate will have flexibility to work 4-8 hours per day, as required. We are looking for extraordinary intelligence, passion and energy.
Responsibilities:
Below is a sample of some of the key tasks that you will be performing on a daily basis. You do not need to have experience with ALL of these tasks, but the right person will already feel comfortable with most of them!
• Manage insertion order implementation
• Schedule and book ad campaigns into the ad server, QA/test creative and manage changes
• Analyze campaign performance and optimize daily
• Assist Sales and Account Executives with traffic inquiries, ad specs and closing sales
• Optimize all Google Adsense, banner, sponsor and other ad partner advertising
• Perform A-B testing, quantitative analysis, tracking
• Create reports for internal and client use
• Provide professional customer service to the sales team, account management team and our clients
• Work directly with accounting department in reporting monthly billed impressions and reconciling with client reporting
• Perform traffic analysis on PVPV, Bounce Rates, Time on Site, Visitor Loyalty, etc.
Qualifications:
The right candidate will have:
• A background in advertising and Internet technology
• 1 year to 3 years of ad trafficking experience
• Strong background and experience with optimizing ads
• Passion for quantitative analysis and optimizing
• A strong understanding of how online advertising works
• Strong interpersonal/communication skills and solid Customer Service ability
• A detail-oriented personality with dedication and great follow up
• A mastery of ad serving systems, including one or more of the following ad-serving tools: DART, Atlas, Ad Juggler
• Ideal candidate will have flexibility to work into full-time
Advantages of working with LoveToKnow:
• Your work will be high impact and high visibility
• You will work directly with the Director of Sales
• You will be part of a superb team of professionals building one of the fastest growing brand names on the net
• You will work from home and hours are flexible. No commuting time, expense or stress.
• Recognition and rewards for excellent work
To Apply:
E-mail us your resume and tell us:
• Why you think you would be a good fit for this job
• Your salary requirements and/or hourly rate
• Include phone numbers at which we can reach you
