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Design/Copyrighting
In the history of our exploration of the nature of matter, we have progressed from describing all matter in the known universe by means of many fundamental particles (the elements of the Periodic Table) down to using just three fundamental particles; the Proton, the Neutron and the Electron as sufficient to describe all the matter that there is.
We need you to describe something that is by its nature simple, but which can be described in either a complicated way or a simple way, depending on the insight and skill of the describer.
But it is worse.
Describing all matter as the interaction and combination of three fundamental particles is fine when you are talking to physicists (or in the case of web/mobile applications talking SQL to people who know Databases), but if your audience is the general public then you have a much bigger problem on your hands…but not one that is insoluble.
Your brief is to distill down the essence of our project, and make it instantly understandable to anyone, through the use of design and copywriting.
As soon as they hit our home-page, they should not only understand what we are offering, but they should immediately want to try it out.
We will need you to prove that you can do this, or have done something like this.
